Playground, the sexual wellness brand co-founded by Christina Aguilera, has secured $2 million in its first institutional fundraise to support its retail expansion with Target.WHO: Launched in 2022 by Catherine Magee, Playground is a sexual wellness brand for a generation seeking improved vaginal health, more comfortable pleasure, and overall better sexual wellness. The brand's innovative products are cleanly derived and made from proprietary FDA-cleared formulations clinically tested to be vagina-healthy and libido-boosting.WHY: The personal lubricant market is projected to grow at 10.1% CAGR and the overall sexual wellness category to reach $126 billion by 2030, according to the Business Research Company. Playground aims to elevate consumer expectations and upend the category through its science-backed approach to innovation and testing.IN THEIR OWN WORDS: “Playground is speaking to the female consumer, who is the primary buyer of lubricant, in a way that legacy brands have not been able to achieve. By securing FDA approval and championing a health-centric approach to pleasure, Playground is leading a vital transformation within the industry,” said Carli Sapir, founding partner of Amboy Street Ventures. "With our shared goal of lifting stigma surrounding women’s health and ushering forward a new world of inclusive wellbeing, there are incredible synergies to our partnership.”DETAILS:  Playground secured $2 million from Amboy Street Ventures, Palm Tree Crew Holdings, Fourward Ventures, and Goddess Fun+d. Other brand investors include prominent VCs across CPG and femtech, and influencers such as Dr.