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Point King Capital Backs Manufacturing Tech Solution Atelier

Published April 19, 2021
Published April 19, 2021
Raghav Bhasin via Unsplash

Cloud-based platform Atelier landed investment from Point King Capital as their big manufacturing / supply chain play in beauty, health, and wellness.

WHO: Atelier was founded by Nick Benson and Nick Hudson to untangle and reform the world of manufacturing and supply chains for creating beauty, health, and wellness products. Atelier’s network-based approach to product manufacturing reduces the traditional 12- to 24-month timeline from ideation to on-shelf down to 2-6 months, by solving early-stage manufacturing and new product development challenges through UI, AI, and automation through a single interface, uniform point of action, and cohesive network of 1,000 resources.

WHY: Atelier is strategically positioned to transform the beauty manufacturing world and will use the funds to expand its manufacturing network and continue expansion in the US while building out its team.

IN THEIR OWN WORDS: Sam McKay, founding partner of Point King Capital, said, “We’re excited to work with Atelier as they enable personal care brand creators to successfully navigate the complexity of the supply chain to bring high quality products to market.”

“Our vision is for Atelier to be the rails for an explosion of product innovation within the beauty space. No more supply chain restrictions in product creation. Just unfettered access to the best manufacturers,” said co-founder and CEO Nick Benson. “We provide the foundation for the brands of tomorrow, the creator-led brands, indie darlings and the next Glossiers to be born. And in owning the network-at-scale, in one place, pull back the curtain on the supply chain for consumers too."


  • Atelier raised a strategic seed round at a $6.7 million valuation for 8.54% of the company with investors across beauty, technology, consumer, and growth. Point King Capital led the round with participation by Our Innovation Fund, Ordinary Equity, Bosco Tan, Archangel Ventures, and Heaps Normal.
  • Last year the company launched 54 products for 22 brands on the shelves of Sephora, Mecca, Revolve, and Net-A-Porter, witnessing a growth rate of 27.11% CMGR.

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