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Published September 11, 2020
Published September 11, 2020

District Ventures Capital closed an equity investment with Premama Wellness in April.

WHO: Founded in 2011 by Dan Aziz, the Premama product line provides women with a variety of nutrient-rich, maternity wellness products. The company has focused its core offerings into stages, which start from priming the body for pregnancy to helping restore nutrients postpartum—and everything in between. From fertility boosters to lactation supplements, the products can be used as part of the four-stage system, or stand-alone, throughout parents’ pregnancy journey. While focused primarily on women, the company also produces a fertility supplement for men which supports male reproductive health and improves sperm quality, motility, morphology, and function. Premama products are scientifically researched by a trusted board of medical advisors, and are proud to be non-GMO, gluten-free, vegan/vegetarian, and kosher with zero artificial colors, flavors, sweeteners, or preservatives.

District Ventures Capital is a venture capital fund investing in innovative companies in the food & beverage and health & wellness sectors. The fund is led by General Partner Arlene Dickinson. District Ventures is the leading ecosystem in Canada that focuses on the CPG space and brings capital, marketing support, programming, and commercialization as support to the companies it invests in.

WHY: District Ventures’ investment will aid the company’s continued growth along with providing marketing and business development support.

IN THEIR OWN WORDS: “One of the keys to success, whether on a personal or business basis, is finding the right partner. Premama Wellness is happy to have found that in District Ventures Capital and we are excited to be working with a Fund which understands the importance of health and wellness,” said Dan Aziz, CEO and Founder of Premama Wellness. “Over the years we’ve been grateful to provide our customers with clinically researched, doctor-recommended products, and look forward to continuing to grow and evolve our brand and supplement line with their support and expertise.”

“The health and wellness category is one which has received a great deal of attention as of late. No matter what stage in life they may be in, consumers are focused on leading healthy lifestyles and understand that the use of supplements and multivitamins is part of that,” said Arlene Dickinson, General Partner, District Ventures Capital. “We are excited to partner with a company which has been providing a premium, quality product to consumers in the most pivotal time in their life and look forward to growing the brand together.”

“The capital is really meant to get us through the year,” Aziz said to Biz Journals. “Next year, we plan on doing another round in the $5 to $7 million range [bringing in one to two new institutional investors], and that should be enough to bring us to profitability and hopefully exit.”


  • Beauty Independent reported Premama secured $3.5 million in a round led by District Ventures Capital with participation by Pharmapacks.
  • Arlene Dickinson, General Partner at District Ventures Capital and CEO of Venture Communications, will be joining Premama’s board as part of the transaction.
  • The last 12 months have marked a pivot in business strategy for Premama. Prior to May 2018, the start-up was largely reliant on retail, which drove 82% of its revenues in 2017. Premama made a switch to direct-to-consumer sales and a handful of retailers that include Target, Sprouts, and Vitamin Shoppe.
  • Beauty Independent reported that in 2019, Premama returned to growth, with revenues jumping 107% and projection of an increase of 130% in 2020 with $5.5 million in sales.
  • The business’s goal is to get to $30 million in annual revenue within the next three years to attract the attention of potential buyers.
  • In November of 2016, Premama products raised $1.6 million of a $3.5 million Series B equity round, according to a federal filing.
  • In October 2015 Premama completed a $1.4 million Series A round of financing led by Cherrystone Angel Group.

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