After almost five years of successful partnership and significant value creation, Charlotte Tilbury MBE and Puig have extended their strategic agreement until the end of 2030.WHO: Charlotte Tilbury Limited, launched in 2013 by British makeup artist Charlotte Tilbury, has created a hybrid beauty brand encompassing skincare, makeup, and fragrance. Charlotte Tilbury is one of those truly special brands that has managed to defy industry trends and drive growth through product innovation, savvy marketing, and celebrity partnerships, and an extremely talented founder and leadership team.WHY: Since acquiring a majority stake in 2020, the brand has more than tripled its net revenue since Puig’s acquisition. The extension of this partnership is a testament to the strength of the relationship between Puig and Charlotte Tilbury MBE since their collaboration began in 2020. It reflects Puig’s unique approach to collaborating with visionary founders, reaffirming its identity as a Home of Love Brands, which encourages and promotes diversity of thought, entrepreneurship, and creativity.Puig’s makeup category rose 7.3% to €22.6 million in Q3, totaling €535 million for the first nine months of 2024, a 1.4% increase over the same period last year. That growth was primarily led by Charlotte Tilbury, which remained “strong with growth in its largest markets, EMEA and the US,” Marc Puig said on the Q3 earnings call.IN THEIR OWN WORDS: Charlotte Tilbury MBE, President, Chairman, Chief Creative Officer & Founder of Charlotte Tilbury Limited, said, “In 2020, we established a partnership that has been pivotal in shaping our success.