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Published March 18, 2019
Published March 18, 2019

Puig announces a minority investment in Loto del Sur, the Colombian premium beauty company, and Kama Ayurveda, India’s leading authentic Ayurvedic brand of beauty and personal care products.

Loto del Sur’s portfolio includes bath and body, face care, fragrance, and home, made with locally sourced botanical ingredients and products that pay tribute to Latin America’s histories, cultures, and vast biodiversity. The partnership with Puig will support the growth of the brand in international markets. For both companies this agreement is the basis for a long-term partnership. The terms of the agreement give Puig the option to further increase its ownership stake in the future.

Kama Ayurveda is India’s leading authentic Ayurvedic beauty and wellness brand. As part of its investment, Puig will infuse INR 100 crore (12.5 million euros) into Kama Ayurveda to further the company’s domestic and international expansion. The terms of the agreement provided for the option for Puig to further increase its stake in the years ahead. This investment provides Puig a foothold into an emerging market with vast growth opportunity for beauty and personal care products, as well as fragrances.

Puig is a third-generation family-owned fashion and fragrance business. In 2017, the company reported revenue of 1.93 million euros. Its portfolio of brands includes a combination of owned brands such as Carolina Herrera, Nina Ricci, Paco Rabanne, Jean Paul Gaultier, Penhaligon’s and L’Artisan Parfumeur; licenses such as Prada, Christian Louboutin, and Comme des Garçons; and lifestyle fragrances. The products are sold in over 150 countries.


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