Business Categories Reports Podcasts Events Awards Webinars
Contact My Account About
Member Exclusive

Q2 2023 Distribution Download: Who Launched Where in Beauty Retail

Published July 11, 2023
Published July 11, 2023
Shutterstock

Sephora sweeps the Q2 launches with seven launches across North America, the UK, and their partnership with Kohl's. Bluemercury stepped up its launch game, becoming one of the first wholesale partnerships for Neen, Whind, and Le Domaine, and Ulta doubled down in the haircare category with three launches.Each week, the BeautyMatter editorial team tracks who's launching where in beauty. Here are the distribution moves from the last quarter.SEPHORA A reformulated and repackaged Superzero unveils its high-performance portfolio featuring solid hair and body care products. The brand's new formulas contain 360 Triflex Complex, which combines clinically proven bond-building technology with biome-enhancing triolein and biotech botanicals. The relaunch is being unveiled at Sephora online with 11 solid bars that retail at $28 each.Sephora enters the ingestible beauty category by launching actress Sarah Hyland's chocolate supplement brand Sourse. The range of products promises benefits from mood boosting to energy support and is currently available at Whole Foods. The brand launches online at Sephora and will be available in 61 top doors, with further expansion planned for this summer.The clean fragrance brand 5 Sens debuted earlier this year, founded by beauty investor and Wander Beauty co-founder Divya Gugnani. The five scents, priced at $65 each for a 30ml bottle, will begin a Sephora rollout online at the end of May, followed by 224 retail doors the following month.Ellis Brooklyn, the clean fragrance brand founded by Bee Shapiro in 2013, is expanding its partnership with Sephora, launching on Kohls.com.

×

2 Article(s) Remaining

Subscribe today for full access