rePurpose Global, the leading plastic action platform, acquired Bluebird Climate, a sustainability software company that helps consumer brands assess, improve, and transparently communicate the environmental performance of their products, ingredients, and packaging.WHO: Founded in 2021 by Jamie McCroskery, Anisha Gupta, and Dennis Lee, Bluebird Climate has developed an industry-leading software platform that offers on-demand Lifecycle Assessments, packaging waste & recyclability analysis, and consumer transparency tools for the CPG & consumer goods industry. To date, the company has supported more than 100 leading brands spanning beauty, personal care, wellness, and supplements to develop and optimize 1,000+ products, leveraging its proprietary sustainability and supply chain datasets across carbon, waste, and recyclability dimensions.Founded in 2016, rePurpose Global is the world’s leading Plastic Action Platform, bringing together brands, consumers, innovators, and policymakers to collectively combat the plastic waste crisis. Through its pioneering solutions across the circular economy value chain, the organization has helped more than 300 companies measure, reduce, and take action on their plastic footprints, while driving systems change on a global scale. rePurpose Global employs over 70 full-time team members across offices worldwide.WHY: This strategic move underscores rePurpose Global's commitment to leading the charge in circularity and sustainability action on a global scale. With Bluebird Climate's cutting-edge technology and track record in the beauty and personal care industry, the potential impact for consumer brands will be significant.