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r.e.m. beauty Lands Investment from Sandbridge Capital

Published May 23, 2023
Published May 23, 2023
r.e.m. Beauty

After ending a licensing deal for r.e.m. with Forma Brands and acquiring existing inventory, Ariana Grande’s r.e.m beauty has landed an investment round led by Sandbridge Capital.

WHO: Founded by Ariana Grande, the Grammy Award–winning singer, in 2021, r.e.m. beauty focuses on clean, vegan products that empower self-expression, creativity, and confidence.

WHY: The brand will use the capital to fuel international expansion and talent acquisition.

IN THEIR OWN WORDS: “Our new partners share our same values and strategic vision and I welcome them as we take flight during this new and exciting era,” Grande told WWD. “I am incredibly inspired and cannot wait for everyone to witness what we have in store. The journey in building r..e.m. beauty has only just begun.”

“This investment will support global expansion into meaningful geographies, key markets—wherever there’s a strong demand for the product,” Michelle Shigemasa, r.e.m. beauty’s CEO, said. “Ariana herself resonates in Asia, as an example. We’re going to look at this in a very bespoke way—where there’s a huge following of Ariana generally, and we’ll combine that with big geographies.”

“r.e.m. beauty has earned the trust of the beauty community and consumers alike by creating an impressive best-in-class line of products inspired by Ariana’s compelling, mission-driven brand vision,” said Ken Suslow, Sandbridge Capital founder and Managing Partner, in a statement. “We are thrilled to come together with Ariana and her stellar r.e.m. team in support of the brand’s strong growth trajectory through our global industry network and brand building expertise.”


  • r.e.m. beauty has closed an investment round led by Sandbridge Capital with participation from Strand Equity, Hybe America, Live Nation Entertainment, and Universal Music Group. 
  • Earlier this year, Ariana Grande ended the licensing agreement of r.e.m. beauty and purchased the physical assets from Forma Brands, which, including existing inventory and unfilled purchase orders, are valued at roughly $15 million.
  • The brands recently launched at Sephora in Europe and Selfridges in the UK, with more markets planned.

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