Renée Cosmetics raised $30 million in a Series C funding round led by Playbook, valuing the Indian beauty brand at $200 million.WHO: Founded in 2019 by Aashka Goradia Goble, Ashutosh Valani, and Priyank Shah, Renée Cosmetics is a cruelty-free beauty brand with over 200 products in its beauty and perfume divisions portfolio. The products are sold on the brand's site and available in over 15,000 outlets across India, including other e-commerce platforms such as Amazon, Flipkart, Nykaa, and Myntra, and offline in shop-in-shop stores across the country. They also have an online beta presence in the US, UAE, and Australia.WHY: The fresh capital will be used to expand its product portfolio, scale omnichannel presence across Tier 1 and Tier 2 cities, and invest further in technology and brand-building initiatives.IN THEIR OWN WORDS: Renée Cosmetics co-founder Ashutosh Valani said, “This capital further gives us the firepower to scale our marketing engine, optimise consumer acquisition costs, and drive better conversion across both D2C and marketplace platforms.”Playbook Founding and Managing Partner Vikas Choudhary said, "The young consumer is increasingly seeking authenticity, inclusivity, and innovation in their choices, and Renée is leading that growth, especially in Tier 2+ markets."DETAILS:Renée Cosmetics raised $30 million in a Series C, valuing the company at $200 million and bringing their total funding to approximately $76 million. The round was led by Playbook, with secondary participation from Midas, comprising both primary and secondary investments.Renée Cosmetics has achieved an annual revenue run rate of approximately ₹500 crore ($60.