Beauty closed 2025 across mass, prestige, and specialty retail with brands converging around three defining shifts: the mass-marketization of clinical skincare, the elevation of bodycare into a full wellness ritual, and the transformation of retail shelves into lifestyle storytelling platforms. With REMEDY, goPure, and haruharu wonder anchoring Target’s new clinical-clean wave, Herbivore and DRMTLGY redefining prestige bodycare at Ulta, and U Beauty and Kenra Professional elevating science-led luxury at Sephora, retail shelves are becoming the industry’s most powerful growth engine.Here are the retail launches that caught the BeautyMatter team’s eye in December 2025.TargetDermatologist-developed brand REMEDY went nationwide at Target, bringing its simplified, evidence-based skincare to shelves across the US. Founded by Dr. Muneeb Shah, the line offers affordable cleansers, moisturizers, and Target-exclusive treatments designed to address real skin concerns without complicated routines or inflated pricing. Notably, several products saw price reductions as the brand scaled nationally, making derm-backed skincare more accessible to mass shoppers.goPure entered mass prestige with its nationwide rollout at Target, marking a major growth milestone for the TikTok-viral brand behind the Tighten & Firming Neck Cream. Launching in more than 1,800 doors, the expansion brought the brand’s ingredient-first skincare to a broader consumer base seeking results-driven formulas without prestige markups. DTC-born beauty brands increasingly prioritize smart pricing and everyday reach over aspirational scarcity.