November’s retail shifts reveal a beauty landscape in full acceleration, defined by global expansion, category disruption, and a clear shift towards experiential and democratized retail. International expansion and cross-border retail partnerships dominated the headlines, as brands like e.l.f. Beauty, La Roche-Posay, Ôrebella, Lush, and Olive Young tapped consumer appetite in high-growth regions from the Gulf Cooperation Council (GCC) to India to the US. Meanwhile, retailers leaned heavily into experience-led formats, from robotic manicures at Ulta Beauty to multisensory heritage at Harrods, underscoring a renewed focus on physical retail as a discovery hub. BeautyMatter rounded up the retail launches that defined November 2025.NordstromHeritage Italian skincare house Borghese, founded in 1957 by Princess Marcella Borghese, is stepping into a significant new chapter with its debut at Nordstrom. After reestablishing itself through six premiere retail and spa partners in 2025, Borghese’s expansion into Nordstrom marks a strategic return to prestige brick-and-mortar at a moment when tactile, in-person experiences are driving renewed consumer interest.Haircare brand Nick Stenson Beauty officially expanded its retail footprint with a launch on Nordstrom.com, following rapid distribution gains this fall through Amazon and Target. The brand’s continued retail expansion signals growing consumer appetite for clean, effective haircare that bridges professional heritage with everyday luxury.CVSThe Beachwaver Co., known for its award-winning hair tools and styling products, rolled out into 2,000 CVS locations across the US, marking a major milestone in its retail expansion.