This month’s beauty retail landscape reveals three standout trends shaping the industry’s evolution. Retailers are embracing the convergence of beauty and wellness, with launches like Helight Sleep at Ulta Beauty and Clinique La Prairie supplements at Bergdorf Goodman. A wave of global expansion is redefining access, as brands from Amorepacific to NARS enter new markets. At the same time, retailers are driving category diversification, curating cross-category experiences that blend science, self-care, and lifestyle, signaling a more holistic and globally connected era for beauty. Ulta BeautyUlta Beauty has officially launched Helight Sleep, marking a new milestone in the convergence of beauty and wellness. Backed by clinical research, Helight’s red-light technology is designed to naturally support restorative sleep. As the first major US beauty retailer to bring Helight to shelves, Ulta Beauty is positioning sleep as the next frontier in beauty innovation.KimChi Chic Beauty is expanding its retail presence with an official Ulta.com launch. Founded by Drag Queen, Kim Chi, the brand is available at CVS Pharmacies, Fred Meyer, Happy Beauty, and JCPenney in the US, and internationally sold by iHerb, Beauty Bay, and  to name a few.Nakery Beauty, the brand championing 50+ skin through award-winning formulas, has made its in-store debut at 305 Ulta Beauty stores, following the success of the online rollout in August.JB SKRUB's debuts its first retail partnership with Ulta Beauty. The skincare brand focused on teens and tweens features sets for hair, body, and face.