Revolution Beauty has received a strategic investment from UK-based fashion retailer Boohoo. The investment marks a step change in the relationship between the two retailers, as Boohoo already stocks Revolution Beauty products on both its direct-to-consumer websites including Boohoo and PrettyLittleThing, as well as in its online department store Debenhams.
WHO: Co-founded in 2014 by Adam Minto and Tom Allsworth, Revolution Beauty is a global mass beauty and personal care business that operates via a multi-brand, multi-category strategy, selling its products both direct to consumer via its e-commerce operations and in physical and digital retailers through wholesale relationships. Its products are sold in 11,000 stores in 45 countries.
Manchester-based Boohoo was founded by Carol Kane and Mahmud Kamani in 2006, growing from three employees to a business with sales of more than £1.2 billion last year.
WHY: Boohoo has been expanding into beauty through its own retail brands and through acquisitions such as Debenhams.
IN THEIR OWN WORDS: Boohoo said, "The investment builds upon the existing relationship between Boohoo and Revolution Beauty, under which Revolution Beauty products are sold through several of the group's direct to consumer brand websites and its online digital department store Debenhams.”
"The investment reflects Boohoo's belief in the retail growth potential of Revolution Beauty and it intends to be a supportive stakeholder and long-term partner."
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