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ROLFS X L’OREAL LAUNCH HIGHER EDUCATION DEGREE PATHWAY FOR BEAUTY PROFESSIONALS

October 23, 2020
October 23, 2020
Adam Winger via Unsplash

When visionary Rolf Lohse created Rolfs Global more than 30 years ago, the progressive and forward-thinking brand emerged and revolutionized the industry through education, beyond just beauty. Rolfs Global CEO, Francis Tesmer, in collaboration with Mesa Community College (MCC) and Arizona State University (ASU) Higher Education. This is the first of its kindeducation transformation within the beauty industry.

In partnership with MCC, students around the globe can now earn the first-ever Associate in Applied Science (AAS) in Beauty and Wellness and then apply to Arizona State University (ASU) for a Bachelor of Applied Science (BAS) degree program in Heath, Entrepreneurship and Innovation with an emphasis on personal care.

Eleven years in the making this pioneering degree progression, available online and/or on-campus, is designed to create a path to higher education and financial stability for the 1.7 million beauty professionals. The program will prepare them for a wide range of career opportunities that meet, and exceed, the ever-evolving expectations of 21st-century customers and markets. Courses will teach students skills in finance, marketing leadership, ethics, communication, and evidence-based decision-making.

Immediately following cosmetology school, a licensed cosmetologist can enroll at MCC for an AAS in Beauty and Wellness, which can be completed in an accelerated timeline over the course of two semesters. A cosmetologist will be awarded 30 credit hours towards his or her AAS degree at no cost, resulting in a remarkably affordable college degree. After earning the AAS, the student then has access to a continued pathway at Arizona State University (ASU) where he or she can transfer 100% of the 60 AAS credit hours earned. The student will then fulfill an additional 60 credit hours, typically accomplished in four semesters, to earn a Bachelor of Applied Science (BAS).

This is the time for beauty to meet humanity,” said Francis Tesmer. “Our over $500 billion dollar essential and powerful industry has the highest obligation to positively impact the world and humanity collectively in a time when we need it the most. We are responding to this historic calling by empowering our workforce through higher education, which will enable them to embrace a much bigger and more transformative role in the world. We have developed an accelerated program in which students can earn their degrees in half the time, with an AAS taking one year and a BAS taking two years. This is the fastest, most cost-effective, and transformational degree ever offered.”

This program is offered online as well as on-campus, or a hybrid of the two. The online platform helps the student to take classes around their work and family schedules. Rolfs Global awarded the program’s first full-ride scholarships for students to complete their associate and bachelor’s degrees, which totals a more than $516,000 investment.

Tesmer enlisted the support of L’Oréal USA’s Professional Products Division to provide additional opportunities for the students enrolled in this program. By leveraging the company’s vast salon, artist, educator, and vendor networks, L’Oréal has committed to providing industry-oriented curriculum support and education content, experts for guest lectures and speaking engagements, as well as mentorship, apprenticeship, and other education and career advancement opportunities.

“I applaud Francis Tesmer and ROLFS Global for their vision and commitment to make this higher education pathway a reality for the next generation of beauty professionals,” said David Greenberg, Group President of L’Oréal USA’s Professional Products Division. “This is the right time for this program, and I hope that other institutions of higher learning across the United States will embrace this pioneering model which will create new opportunities for professionals within this critically important sector of the economy. Supporting a collegiate degree that enables individuals with a passion for beauty to pursue a career within and beyond the salon – studying business management, entrepreneurship, digital marketing, wellness, ethics, and more – symbolizes L’Oréal’s long-standing commitment to the industry, helping to pave the way for the next generation of beauty innovators and hairdressing talents.”

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