London-based Ruuby acquires luxury on-demand beauty rival luxury mobile beauty and wellness consultancy Perfect 10. The transaction makes Ruuby one of the largest high-end beauty booking platforms in the UK.

WHO: Perfect 10 is a mobile personal styling, grooming, and wellness consultancy, delivering the finest luxury treatments and beauty solutions in the comfort of your own home. Founded in 2011 by experienced therapist and cosmetologist Charlie McCorry, Perfect 10 prides itself on delivering a superior salon experience: from blow dries to body treatments, manicures to makeup, a complete top-to-toe service is available for those living within the M25.

Ruuby was founded in 2015 by Venetia Archer as a digital beauty concierge, and currently offers services across London, Surrey, and Essex thanks to a network of 350+ makeup artists, hairdressers, and beauty professionals.

DETAILS:

• Financial details of the transaction were not disclosed.
• Ruuby is backed by £2 million from angel investors including former Bulgari boss, Francesco Trapani.
• This acquisition comes two years after Ruuby acquired photo-sharing app BeautySpotter.
• Charlie McCorry, CEO of Perfect 10, will join Ruuby as Chief Operations Officer, and will focus on scaling the merged operations on the buyer’s platform.