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Ayurvedic Beauty Pioneer Sahajan Secures First Funding Round

Published November 9, 2023
Published November 9, 2023

The eight-year-old Ayurvedic skincare brand Sahajan has raised institutional capital through an undisclosed oversubscribed pre-series A funding round that closed in four weeks.

WHO: In 2015, former pharmaceutical executive Lisa Mattam launched Sahajan—named for the Hindi word for intuitive—blending the power of Ayurveda, an integral part of her South Indian heritage, with clinical science to create clean products. The range consists of 13 products priced from $13 to $64 distributed at The Detox Market, Credo, Amazon, The Bay,, TSC, and Beauty Heroes.

WHY: The equity raise will fuel growth initiatives, including increased marketing spending, retail expansion, clinical trials, and new product launches. The brand recently signed a three-year 200,000 hotel room global deal with JW Marriott for the Ritz-Carlton, Marriott, St. Regis, and W Hotels properties.

IN THEIR OWN WORDS: “I am thrilled to announce this round of funding and the brand’s North American expansion, helping to secure Sahajan’s position as the leader in Ayurvedic, clean beauty,” said Lisa Mattam, CEO and founder of Sahajan. “I started this brand with a clear mission: to bring ancient Ayurveda and its time-tested, high-performing ingredients to the beauty world, creating products with unparalleled efficacy. With this round of funding and the strategic hotel distribution, millions of people across the world will experience the power of Sahajan.” 

“Sahajan marks Ridgeline’s first investment in beauty, and we were incredibly impressed by what Lisa had accomplished, especially with respect to her strong base of repeat customers, and maintaining growth with a focus on profitability,” said Ally Disterhoft, Vice President, Ridgeline Ventures. “Consumers are more discerning now than ever before, and by combining attributes like ‘clean’ and ‘highly effective,’ Sahajan has been able to build a high degree of trust amongst its growing customer base.”

“There are not many skincare products I am willing to put on my face—Sahajan is the exception to the rule,” said actor Yvonne Strahovski. “It is a beautiful, clean product that is backed by both Ayurveda and clinical science. And, I have never received as many compliments about my skin as I have since I started using Sahajan products.”

“Sahajan’s authentic approach to Ayurvedic beauty, along with its rigorous clinical science are paramount to me and a big part of what drew me to the brand, and now, I want to share it with the many other people who also hold that sacred," said author Rupi Kaur.


  • Sahajan closed an oversubscribed pre-series A with participation from Ridgeline Ventures, Wonderment Ventures, Top Knot Ventures, Celeste Bugoyne, President, Americas & Global Guest Innovation at Lululemon, actor Yvonne Strahovski, author Rupi Kaur, and dermatologist Dr. Shannon Humphrey.
  • With the exception of a loan from the Business Development Bank of Canada, Sahajan had been self-funded 
  • The brand has registered a 90% CAGR in e-commerce revenues from 2019 to this year and has been cumulatively profitable over the same period. 
  • Sahajan is a digital-first brand with growing retail sales, contributing to approximately 25% of its overall business. In addition to retail growth and new customer acquisition, Sahajan will continue to build on its notably strong community—with 14% of lifetime value sales attributable to customers who have purchased 10 times or more.
  • Roughly 75% of the brand's sales come from its website.
  • Sahajan appointed Albert Chong, former VP of Digital at ILIA, to lead digital efforts.

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