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Published September 2, 2020
Published September 2, 2020
Photo: via Sally Beauty

Sally Beauty Supply and CosmoProf are accepting entries for its second Cultivate Cohort from female-owned haircare, hair color, and nail brands who are looking to expand their business.

The top four brands will receive online distribution, a business grant, and a 4-week virtual boot camp focusing on key areas such as merchandising, social media, marketing, ecommerce, store operations, and entrepreneurship. Each cohort entrepreneur will present their brand to senior-level Sally Beauty Supply and CosmoProf leaders at the Perfect Pitch Capstone event.

“We continue to be inspired by the terrific female entrepreneurs we work with and are committed to bringing the best of the best to our consumers while lifting up more female-owned brands,” said Aaron Alt, President of Sally Beauty Supply and Chief Financial Officer.

Curlanista received the top honor in the first Cultivate program and is now available online at and in select stores. The haircare brand was founded by mother-daughter duo Monica and Lexi Proctor in an effort to care for Lexi’s natural-born curls. In addition, Ceata Lash of PuffCuff received the President’s Innovation Award as part of the inaugural Cultivate Program and was awarded with online and select in-store distribution.

The deadline for applications is September 7, 2020; details can be found on Sally Beauty or CosmoProf.


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