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Salon Software Unicorn Zenoti Acquires SuperSalon

Published September 17, 2021
Published September 17, 2021
Greg Trowman via Unsplash

The leading SaaS provider in the beauty, wellness, and fitness space announced the acquisition of SuperSalon software.

WHO: Founded in 1999 by Matt Rogers, a software developer and multi-unit salon owner, SuperSalon was developed to be a complete business solution for both walk-in and appointment-driven salons and spas. SuperSalon has been the most recognized name in enterprise salon management software for decades. The total management solution proves real-time visibility across multiple locations, delivering vital customer, scheduling, inventory, and financial data to enable precise decision-making.

Zenoti was founded in 2010 by Sudheer Koneru, Anand Arvind, Dheeraj Koneru (Sudheer's brother), and Saritha Katikaneni with the vision of building a holistic management solution tailored to the needs of companies in health and wellness verticals. Today it powers more than 12,000 businesses in over 50 countries. Zenoti's touchless and mobile solutions serve all aspects of consumer engagement. The all-in-one, cloud-based software solution is engineered for reliability and scale, harnessing the power of enterprise-level technology for businesses of all sizes. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending.

WHY: The acquisition follows Zenoti's Series D funding round and further enhances Zenoti's leadership position as the software of choice for salon, spa, and medspa chains.

IN THEIR OWN WORDS: "Customers expect innovation, and innovation needs scale," said Sudheer Koneru, CEO of Zenoti. "Like Zenoti, SuperSalon is trusted and proven among large enterprises, and our combined entity will not only expand the reach of our offering but also give us the scale to continue to develop cutting-edge technology that takes our customers to the next level."

“I'm very excited to join the Zenoti family and bring its capabilities and innovation to our customers," said Raj Mahajan, the CEO of SuperSalon. "Zenoti's modern, mobile-friendly solution stands out as the strongest in our segment, and I see it as the best way forward to ensure continued growth and competitiveness for our customers. Most importantly, Zenoti will help them provide a standout experience for our customer's guests.”

"I see the beauty/wellness software industry entering a necessary period of consolidation," said Mahajan. "Zenoti's global scale positions the company well to spearhead this consolidation, and the technology advantages will benefit everybody that uses their platform. I'm excited to leverage Zenoti's scale to drive this initiative.”

“Businesses have ever-evolving needs from software," added Sudheer Koneru. "A decade back, businesses looked at software only to handle point-of-sale and a few basic processes. Today, it has gone much beyond that. Our customers expect us to create magical end-consumer experiences as well as power their marketing and growth. At Zenoti we invest heavily in such innovation. Greater scale also means more data. This, coupled with our AI capabilities, means we can offer never-before features, insights and benchmarks to our customers.”


  • Zenoti acquired SuperSalon.
  • While the value of the deal is undisclosed, the combined entity will power over 15,000 spas, salons, and medspas, including leading national chains like European Wax Center, Hand & Stone, Hair Cuttery, and Fantastic Sams.
  • In addition to managing the existing customers of SuperSalon, Raj Mahajan will also be assuming the role of SVP – Corporate Development in Zenoti.
  • In June 2021, Zenoti secured an $80 million investment from TPG Capital, which was not part of a formal funding round, and further increased its $1.5 billion valuation from the close of its December 2020, $160 million round of Series D funding. To date, Zenoti has raised a total of approximately $330 million.

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