SalonCentric, a subsidiary of L’Oréal USA, has made a minority investment in SalonInteractive, complementing an already existing partnership.
WHO: SalonInteractive was founded to create marketing and online retail tools that can transform beauty businesses and the entire beauty ecosystem with practical solutions for the pros who can change a client’s sense of self in one sitting. The Application Programming Interface (API)-based platform connects to salon management software and apps to provide four online services: auto-replenishment salon inventory management system, e-commerce boutique, CRM software, and a comprehensive data panel to ensure salon owners can measure the success of their salon business activities.
SalonCentric, headquartered in St. Petersburg, Florida, is the premier distributor of salon professional products in the US. Created by L'Oréal USA in 2008 and operating in 48 states, SalonCentric has more than 550 business partners, 585 SalonCentric stores, and 260 state and RDA stores.
WHY: This minority investment complements an existing commercial agreement between SalonInteractive and SalonCentric. The funding will allow SalonInteractive to continue to build a robust and innovative platform that serves the stylists and salon owners.
IN THEIR OWN WORDS: “This expanded partnership with SalonInteractive enables us to fully develop our strategic commitment to building an industry ecosystem that provides independent stylists, suite owners and traditional salons with a variety of business solutions that help them run and grow their businesses,” said Bertrand Fontaine, President of SalonCentric North America.
“As SalonCentric’s ambition is to be the one-stop destination for products, education and business support services, this partnership with SalonInteractive is an essential piece of this new ecosystem that allows us to work closely with curated digital partners to provide innovative solutions that modernize and grow the salon industry. SalonInteractive will remain connected to their existing independent distributor partners, as I believe their roles are essential to the industry.”
“Strengthening our relationship with SalonCentric helps us execute our vision of building an inclusive ecosystem for salon professionals,” said Jim Bower, President of SalonInteractive. “When we have both technology and the supply chain working together, everyone benefits—and the SalonCentric partnership is critical to the success of SalonInteractive. When SalonCentric joined the partnership, not only did we see excitement about SalonCentric products and services, but we also saw considerable growth in retail sales of SalonInteractive’s independent distributors. This is because salons want all the brands they carry in their salons to also be available in their online stores. We are working together to truly build the future of the salon industry.”
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