Key Takeaways:

• Fara Homidi has secured fresh investment to fuel growth. 
• The makeup artist brand launched in Sephora in June 2024.
• Sandbridge Capital’s portfolio includes DedCool, Kulfi, U Beauty, Henry Rose, Peach & Lily, r.e.m. Beauty, Madison Reed, and Everist.

BeautyMatter 2025 NEXT50 brand Fara Homidi has landed fresh capital.

WHO: Fara Homidi has spent 25+ years as a makeup artist creating some of fashion's most memorable runway looks. In 2023, she leveraged her vast experience to create Fara Homidi Beauty. A champion of "high-performance slow beauty," the clean luxury beauty range is professionally formulated for effortless application, featuring sustainably minded packaging and products with a refill system and an inclusive color range.

Sandbridge Capital is a private investment firm with offices in Los Angeles and New York that invests exclusively in high-growth global consumer brands, including beauty brands DedCool, Kulfi, U Beauty, Henry Rose, Peach & Lily, r.e.m. Beauty, Madison Reed, and Everist. Since its founding, backed by an iconic group of consumer industry operators and advisors, Sandbridge has strategically partnered with brands in the beauty, luxury, health and wellness, and disruptive consumer-based technology segments.

DETAILS:

• Fara Homidi Beauty landed an additional $4 million in growth capital from Sandbridge Capital, bringing the firm's total investment in the makeup brand to over $7 million. 
• In 2025, Fara Homidi Beauty secured investment from Sandbridge Capital. 
• The brand was part of the 2022 Sephora Accelerate Cohort.
• The brand was first stocked at beauty retailers, including Violet Grey and Dover Street Parfums Market, before...