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Sandbridge Capital Makes Strategic Investment in U Beauty

Published June 10, 2022
Published June 10, 2022
U Beauty

Since its founding, U Beauty's proprietary offering of high-performance, science-backed skincare solutions has seen exponential growth. Leading science-driven luxury skincare brand U Beauty received a strategic investment from Sandbridge Capital.

WHO: Singularly blending science and sustainability, U Beauty embodies the future of luxury skincare. Founded in 2019, the brand features a tightly edited suite of products with groundbreaking multitasking formulas. Driven by the brand's double-patent-pending Siren Capsule Technology, they feature a revolutionary system that delivers low-level actives with breakthrough efficacy. Inspired by precision medicine, U Beauty approaches skincare differently from others in the industry.

The brand takes a modern approach to distribution, seamlessly merging direct-to-consumer, brick-and-mortar, and digital commerce, and is currently available through over 100 doors in 16 countries, including prominent retailers such as Violet Grey, Net-a-Porter, Nordstrom, Bergdorf Goodman, and Saks Fifth Avenue.

Sandbridge Capital is a private investment firm with offices in Los Angeles and New York that invests exclusively in high-growth global consumer brands, including Youth To The People, Ilia, Peach & Lily, Thom Browne, Hydrow, Rossignol, and Farfetch. Since its founding with the backing of an iconic group of consumer industry operators and advisors, Sandbridge has been strategically partnering with brands in the beauty, luxury, health and wellness, and disruptive consumer-based technology segments

WHY: The funds will be used to accelerate the brand's already impressive multichannel, cross-category global growth.

IN THEIR OWN WORDS: Tina Craig, U Beauty's founder and Chief Creative Officer, expressed her excitement about the partnership: "For a founder, finding the right growth partner is a grueling process. There's typically some aspect of the conversation that makes you feel particularly protective of your brand. But, from our very first conversation with Ken and his team, there was a natural affinity—personal, professional, and strategic—between U Beauty and Sandbridge that made our partnership feel like an inevitability. Of course, their stellar track record and roster of blue-chip advisors appealed to us. Both companies also share a fundamental perspective that there are no shortcuts to skillful long-term brand-building—and Sandbridge possesses the expertise, wherewithal, and vision to help propel U Beauty to a bigger, brighter future."

Katie Borghese, U Beauty's founder and Chief Marketing Officer, delivered an equally enthusiastic sentiment: "Not only does Sandbridge have reverence for brand equity and value the individuals driving the company, we are intrinsically aligned on U Beauty's vision, mission, and strategy. With unyielding discipline, we maintain a focus on exceptional products, launching only when the formula is just right, and the product offers real value innovation. We want to break through existing conventions within the skincare industry and create substantial change, and with this new partnership, our goals will undoubtedly be realized."

Ken Suslow, Sandbridge founder and Managing Partner, added, "U Beauty is compellingly positioned at the intersection of where luxury beauty meets science-driven efficacy in support of its elevated skincare solutions. We are super enthused to partner with Tina, Katie, and their highly impressive team as the company redefines performance skincare with their continued breakthrough product innovation. U Beauty is one of those rare mission driven brands that we have had the good fortune to partner with over the years, with its authentically modern clean beauty approach and importantly differentiated brand positioning. We are excited to contribute our experience in helping to build enduringly successful global brands in support of U Beauty's demonstrably strong foundation."


  • U Beauty received a strategic investment from Sandbridge Capital.
  • This investment represents U Beauty's first institutional capital.

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