Key Takeaways:For over three decades, 3B has developed innovative third-party, licensed, control-label, and private-label fragrance products.3B has grown significantly over the last several years.The SBJ Capital investment will support the next phase of expansion for 3B.3B International, a global fragrance developer and brand creator, is pleased to announce a strategic investment from SBJ Capital, a private investment firm based in the San Francisco Bay Area.WHO: Headquartered in New Jersey, 3B International is a global fragrance developer and brand creator that designs, licenses, and distributes branded, control-label, and private-label products. 3B scales fragrance and home brands in partnership with leading retailers, licensors, and brand owners. The company manages the product design process, scent formulation, and brand development all in-house.SBJ Capital is a private investment firm focused on investing in founder- and family-owned consumer and services companies. SBJ provides operational resources, strategic advice, domain expertise, and a partnership approach to realize the shared goals of entrepreneurs, owners, and management teams.WHY: The investment will support 3B's continued growth while maintaining the company's heritage of product development and long-standing brand and retailer partnerships.The company has grown significantly over the last several years and chose to partner with SBJ to help support the company's next phase of expansion.