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Published June 24, 2019
Published June 24, 2019
Sun Bum

SC Johnson announced an agreement has been signed to acquire Sun Bum. While the terms of the deal were not shared, the WSJ projected the company could be valued at more than $400 million when the sales process began.

WHO: Founded in 2010, Sun Bum has offices in Cocoa Beach, Florida, and Encinitas, California. The company sells a line of personal care products including sun protection, haircare, and lip care products. Sun Bum products are carefully formulated for those who live and love in the sun. Initially a small company from Cocoa Beach, Sun Bum started making products for friends and family. They don’t use focus groups, make decisions in a boardroom, hide ingredients, or make bogus claims. They’re just a group of friends who know what works and what doesn’t, and they’re happy to share it. Trust The Bum.

Based in the USA, SC Johnson is one of the world’s leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care, as well as professional products. The 133-year-old company, which generates $10 billion in sales, employs approximately 13,000 people globally and sells products in virtually every country around the world.

IN THEIR OWN WORDS: “The Sun Bum brand is a welcome addition to our portfolio of trusted products,” said Fisk Johnson, Chairman and CEO of SC Johnson. “It also expands our robust selection of fast-growing, on-trend products like Babyganics, Method, Mrs. Meyer’s Clean Day and Caldrea that appeal to consumers and their families.”


  • As a private company, SC Johnson does not disclose details regarding financial or business transactions, but when Sun Bum engaged Goldman Sachs to run the sales process, the WSJ projected the company could be valued at more than $400 million.
  • The deal also includes Sun Bum and the Baby Bum brand of sun protection and baby care products.
  • Sun Bum was backed by VMG Partners and reportedly generates around $70 million in annual sales according to Pitchbook.
  • According to the WSJ, Goldman Sachs ran the sales process.

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