Key Takeaways:

• The Outset marks the latest celebrity-founded beauty brand to shutter. 
• An update on its website informed customers but didn't explain why it was closing.
• Celebrity doesn’t guarantee success in beauty.

Scarlett Johansson’s skincare brand The Outset has shuttered after four years.

WHO: The Outset was co-founded by actress Scarlett Johansson and executive Kate Foster Lengyel in March 2022. The brand offered premium skincare focused on a simplified, gentle routine of clean products for sensitive skin. The range consisted of five products priced from $32-$54. At the time of closing, The Outset was distributed at Amazon, Credo, Cult Beauty, Goop, Knockout Beauty, Niche Beauty, Nordstrom, QVC, Revolve, and Shopbop.

IN THEIR OWN WORDS: “After an incredible journey, The Outset has made the decision to wind down operations,” the statement on The Outset’s website read. “We are so grateful to everyone who welcomed us into their routines and supported us along the way. If you have questions about an order or need assistance, please reach us at help@theoutset.com.”

DETAILS:

• The Outset has closed but existing orders will continue to be processed.
• The brand launched into 500 Sephora doors in April 2022, only to exit the retailer.
• The brand launched with backing from The Najafi Companies, Beliade, and Plus Capital.