Key Takeaways:
- Celebrity tan artist Isabel Alysa founded the at-home tanning brand Dolce Glow.
- The $11 million Series A funding round was led by Cavu Consumer Partners, with participation from a group of celebrities and influencers.
- Miley Cyrus invested in the brand in 2023.
The Cavu Consumer Partners–led Series A comes on the heels of significant momentum for the brand.
WHO: Dolce Glow was founded by Isabel Alysa, the go-to tanning artist for Hollywood celebrities, in 2015, launching professional products followed by a line of at-home products in 2021. Her clients include Kylie Jenner and Kim Kardashian, Jennifer Lopez, Selena Gomez, and Katy Perry. The range also includes a growing collection of hybrid tanning makeup products. Earlier this year, the brand launched in roughly 300 Sephora stores following a 2024 launch in Ulta Beauty.
WHY: The company plans to use the funding for product innovation, retail expansion, and scaling.
IN THEIR OWN WORDS: “From my earliest house-call clients to seeing Dolce Glow on the shelves of leading beauty retailers, our mission has always been the same: to help people feel confident in their own skin,” said Alysa, who is also Chief Executive Officer of the brand, in a statement. “Cavu understood both the category opportunity and the emotional connection behind this brand. They are not just investing in where Dolce Glow is today—they share our vision for what this brand can become.”
“Dolce Glow stands out because it combines Isabel’s professional artistry and authentic founder story with prestige formulations, modern product formats and strong consumer pull,” Samantha Martinez, Brand Associate at Cavu, said in a statement.
