Key Takeaways:The namesake brand launched by Sofie Pavitt landed investment from Selva Ventures. Sofie Pavitt Skin was a 2025 BeautyMatter NEXT50 brand.The brand's projected full-year revenue for 2025, according to industry sources, was $5-$8 million.2025 BeautyMatter NEXT50 brand Sofie Pavitt Face secured investment from Selva Ventures.WHO: Sofie Pavitt opened the doors to her New York City skincare studio in 2017 after spending 15 years in the fashion industry. The studio has a team of seven aestheticians servicing 350 clients monthly. Pavitt also travels to the West Coast to see clients every three months. In 2023, she launched Sofie Pavitt Face, a line of studio-grade skincare designed for problematic skin featuring the hero product Mandelic Clearing Serum. The brand aims to mimic the skincare studio experience at home with an intentional edit of products designed to minimize needless steps and maximize real results. The brand launched with Sephora in 2024.Selva Ventures, the Los Angeles–based venture capital firm founded in 2019 by Kiva Dickinson, invests in companies at the seed and Series A stages and assists with resources across finance, operations, and retail partnerships.DETAILS:According to PitchBook, Selva Ventures invested in Sofie Pavitt Face in January 2026.Industry sources estimate the brand's projected full-year revenue for 2025 was $5-$8 million. In 2024, True Beauty Ventures made an undisclosed seed investment in Sofie Pavitt Face from its second fund, with friends and family participating in the round.