LA-to-Seoul start-up Seoul Beauty Club is capitalizing on the K-Beauty wave with uncommon speed and discipline, raising $2 million within just 100 days of beta launch.WHO: Founded by Leo Park, a former Kim & Chang cross-border attorney, and Allan Grinshtein, an ex-Apple and Meta product designer, Seoul Beauty Club (SBC) is a cross-border beauty platform that connects Seoul's indie brands with global audiences through curated subscription boxes, personalized product guidance, and community-driven discovery. With dual headquarters in Los Angeles and Seoul, SBC focuses on science-backed skincare rooted in Korean beauty rituals designed specifically for women who want truth over trends.WHY: The raise reflects continued investor interest in data-driven beauty platforms as demand for K-beauty grows in the US, particularly among older consumers who remain underserved by existing distribution models.IN THEIR OWN WORDS: "Beauty commerce is broken; it's noisy, fragmented, and trend-obsessed," said CEO Leo Park. "We're rebuilding the system from the ground up. Our users aren't looking for hype. They want science, story, and results."He continued, “"We're close to breaking even. These days if you're not an AI story, the bar is that much higher. Our job is to grow as fast as any consumer AI startup, but lean and profitably.""We're building the infrastructure for global beauty; not just a subscription box," said SBC co-founder Allan Grinshtein. "This is about making Korean innovation accessible through design, data, and personalized experience that you can trust.