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Published June 24, 2020
Published June 24, 2020

Cake, a Los Angeles, CA-based sexual wellness brand, raised $1.435MM in seed funding.

WHO: Led by Hunter Morris, CEO, Cake is a DTC sexual wellness range of premium lubricants, and pre- and post-sex cleansing wipes. Every product is free from alcohol, parabens, dyes, sulfates, and fragrances. Cake believes people should have specialized, high-quality products tailor-made to their personal sexual preferences and activities.

WHY: The company intends to use the funds to create and manufacture additional product offerings and expand the team.

IN THEIR OWN WORDS: “With traditional lubricants and sexual wellness companies failing to meet the needs of today’s consumers, we wanted to create a brand that promotes pleasure, fun and a sense of zero shame around one of life’s great pleasures,” Hunter Morris, CEO and co-founder of Cake, said. “Regardless of gender or sexuality, we want to offer specialized products that enhance your sexual experien­ces—especially those open to trying something new in the bedroom, but not exactly sure where to start.”

“We’re excited to lead the seed round for Cake, a brand that’s ushering in the future of sexual wellness,” Andrew Mitchell, founder of Brand Foundry Ventures, said. “The team at Cake is bringing acceptance and inclusivity into a category typically viewed upon with judgment or embarras­sment.”


  • Cake raised $1.435MM in seed funding with backers including Brian Spaly, co-founder of Trunk Club & Bonobos, Roth Martin, co-founder of Rothy’s, Brand Foundry Ventures, Finn Capital, and others.

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