Al Harrington, NBA veteran and founder of Viola, a nationwide leader in the production and sale of premium-quality cannabis products, announced his most recent investment in premium health and sexual wellness brand Foria.
WHO: Foria is an innovative health and sexual wellness company, rooted in the proven wisdom of plants and powered by compassion—their all-natural cannabis and hemp formulas have been changing lives since 2014. As the first brand to create comprehensive product lines for intimacy, relief, and daily well-being, they now offer effective, all-organic products for important and underserved life experiences, from menstruation to menopause. With an unwavering commitment to 100% clean ingredients (that means no chemicals of any kind, ever), organic and regenerative farming, taboo-busting sex education, and responsible packaging, the brand strives to set the highest standards of purity and transparency—for the health of people and the health of the planet.
Founded in 2011 by NBA veteran Al Harrington, Viola is one of the nation’s leading producers and licensed wholesalers of premium-quality cannabis products. The brand is named after and inspired by Al’s grandmother who suffers from glaucoma and diabetes, finding solace in cannabis remedies. Viola has integrated the latest cutting-edge technology with its own proprietary procedures designed for every stage of the cultivation, extraction, and production process. The company is known for its wide variety of product offerings, including a high-quality flower and premier butane extracts.
WHY: This alliance expands the overall Harrington family investments into the CBD space. The strategic partnership is a key initiative for Foria, known for its near decade of history creating 100% plant-based and organic THC and CBD products, as it expands its brand reach.
IN THEIR OWN WORDS: “Women’s wellness, sexual awareness and education has always been a passion of mine,” said Michele Harrington, Head of Strategic Partnerships for Foria. “I have been using Foria for the past three years and experienced the many benefits of their products. The work that Foria has done to empower women by supporting overall wellness in their different life stages is inspiring. I believe in Foria’s mission and am excited to help others on this part of their personal journeys.”
“We could not be more excited to welcome Michele Harrington to the Foria family,” shared Foria co-CEO Jon Brandon. “The synergies between our brands are obvious and the Harringtons’ participation with us will help introduce Foria to a diverse set of communities, thereby extending the reach of our brand and the benefits of our products to more people everywhere. Michele’s direct equity investment has also accelerated our Series B fundraising efforts.”
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