Key Takeaways:
- Mila has attracted investors with its design-led products that deliver much-needed breakthroughs to a stagnant sex-toy category.
- Inspired by the routines and rituals that transformed skincare, Mila is applying that same level of consideration to sexual wellness.
- The brand is launching lubricants that will introduce ingredients from the K-beauty world to women’s most intimate areas.
Sexual wellness brand Mila emerges from stealth with $2.5 million in funding by Mensch VC and Sticker Ventures to bring the first innovation to sexual wellness in 15 years.
WHO: Ada Trujillo and Kim Aviv founded Mila as a modern intimate care brand bringing pleasure into the conversation, where it belongs. Founded by women, Mila creates design-led products inspired by the categories women already love, designed to fit seamlessly into the lifestyles they’re curating. Mila approaches intimacy as part of everyday self-care—products that feel good, look good, and skip the awkwardness altogether. Mila has a growing portfolio of patent-pending products, including Aura, a first-of-its-kind 4-in-1 intimate wellness device, and Bloom, a hydrating intimate gliding mist.
IN THEIR OWN WORDS: "For years, beauty brands have taught consumers to be intentional about what they put on their skin. The industry transformed everyday products into rituals. Intimate wellness never got that same evolution," said Ada Trujillo, co-founder of Mila. "We saw an opportunity to build for a generation of consumers who have turned self-care into a lifestyle and finally give the category its beauty era.”
"The response from investors reinforced what we've believed from day one—women are ready for a more modern...
