Key Takeaways:

• Isima secured $5 million in financing from JPalmer Collective.
• The capital will fuel Isima’s growth as the brand scales.
• In 2025, Isima launched with over $12 million in funding.

Shakira’s haircare brand taps $5 million in asset-based financing.

WHO: Miami-based Isima is clinically backed haircare inspired by the rich hair diversity of the Latin community. As an entrepreneur, an artist, and a catalyst for change, Shakira sought out the world's top scientific experts to satisfy the modern consumer's need for more. The brand's cutting-edge TriModal Method targets the scalp, cortex, and cuticle, including patent-pending formulas designed for optimal hair health, strength, and resilience. Chief Science Officer Anthony Potin, a chemical engineer who previously managed skincare and haircare product research, innovation, and development at L'Oréal, worked closely with Shakira Mebarak to meet those needs, refusing to settle at any touchpoint. Isima launched exclusively with a full store rollout in Ulta Beauty.

JPalmer Collective is a customized asset-based lending solutions provider founded in 2023 by Jennifer Palmer, an advocate for improving women’s access to financing. It was created to fund high-growth companies that do not fit traditional lenders’ criteria, with 50% of its portfolio made up of women-founded and women-led brands.

WHY: The $5 million financing will fuel Isima’s growth and support working capital as the brand scales its presence in the premium personal care market.

IN THEIR OWN WORDS: “The beauty and personal care space is one we know well, and one where we see enormous opportunity for brands that are doing something authentic and truly...