Key Takeaways:

• Scentys had been placed into receivership before being acquired by Shams. 
• Scentys combines the emotional power of fragrance with the precision of technology.
• The deal combines two complementary areas of expertise for the luxury sector, retail, hospitality, and venues.

French fragrance technology company Scentys was recently acquired by olfactory design firm Shams.

WHO: Scentys was founded with the ambition of combining the emotional power of fragrance with the precision of technology. Scentys has built recognized expertise in the co-development of innovative fragrance solutions for luxury brands: capsules, scented stands, sensory objects, technical devices, and specific projects carried out in close collaboration with the marketing, innovation, retail, and product development teams.

Founded in 2004, Shams has been engaged for more than 20 years in creating olfactory signatures, manufacturing bespoke perfumed products, providing professional diffusion solutions, and developing comprehensive olfactory experiences for brands and venues.

WHY: The deal combines Shams' olfactory signature designs with Scentys’ technical diffusion capabilities to strengthen both companies' footprints across the luxury, retail, and hospitality sectors.

IN THEIR OWN WORDS: “We are strengthening our development capabilities and building a French ecosystem dedicated to fragrance for brands,” the companies said in a Linkedin post.

DETAILS:

• Shams acquired French fragrance tech company Scentys out of receivership.