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Shiseido Launches Corporate Venture Fund

Published December 8, 2023
Published December 8, 2023

Joining the ranks of other beauty conglomerates, Shiseido is launching Shiseido Long Term Investments for the Future (LIFT) Ventures to focus early-stage investments in beauty wellness innovation.

WHO: Shiseido Long Term Investments for the Future (LIFT) Ventures is a newly formed vehicle for investing in innovative early-stage companies within the beauty wellness space. LIFT Ventures is focused on investing in novel technologies, innovative platforms, high-growth brands, and new business models, among others. The fund will primarily focus on compelling innovation in the Western Hemisphere, while maintaining a global lens.

Shiseido was founded in 1872 as the first private Western-style pharmacy in Japan. The business gradually evolved into a cosmetics company, offering people the most advanced technology and the finest aesthetics available across the world. Now known globally as the premier cosmetics company with roots in Japan, the name Shiseido has come to represent the world’s highest standards of quality. Fiercely contemporary and innovative after over 150 years in business, Shiseido Group brands are now sold in over 120 countries and regions. 

WHY: Creating a dedicated fund aligns with Shiseido’s goal of becoming a personal beauty wellness company.

IN THEIR OWN WORDS: “Since Shiseido’s founding in 1872, innovation has served as a foundational pillar of our company and a critical component of our future,” said Masahiko Uotani, Chairman and CEO of Shiseido. “The creation of LIFT Ventures represents a new opportunity to partner with organizations focused on creating pioneering beauty wellness solutions and to gain further insights and access for Shiseido’s growth ambitions. LIFT Ventures presents a welcome opportunity to build knowledge, create value, and ultimately, achieve meaningful progress for all.”

“LIFT Ventures accelerates Shiseido’s continued focus on innovation and represents a natural extension of our commitment to enable the future of beauty and wellness,” said Shiseido Americas’ President and CEO Ron Gee. “Supporting, mentoring, and empowering new businesses is an important component of our future roadmap. We are excited to share our unique perspective, exercise our extensive experience, forging strategic partnerships and helping like-minded entrepreneurs scale and achieve long-term growth. With this in mind, we are delighted to partner with Phyla and Patricks, two companies focused on driving innovation and disrupting their respective categories.”


  • Shiseido Long Term Investments for the Future (LIFT) Ventures was launched by Shiseido to focus on early-stage investments in beauty wellness innovation.
  • The fund’s inaugural investments are in Phi Therapeutics, Inc. (Phyla), a US-based probiotic skincare company, and Patricks, an Australian male grooming brand.
  • LIFT Ventures will be led by Ron Gee and will be located in New York City.

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