Shiseido has reached a basic agreement to invest in the Dreamer Fund, a venture capital fund that primarily invests in early-stage startups with growth expectations in the US market.
WHO: Dreamer Fund is a venture capital fund co-founded in 2018 by the company of Keisuke Honda, a professional soccer player, and the investment company of actor Will Smith. The fund’s objective is to invest in start-ups in the United States, and its managers have invested in a number of leading American start-ups. The fund has its own information network on the West Coast, enabling it to speedily discover and invest in early-stage startups.
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