Silber Equity has added the professional haircare brand Pure Brazilian to its growing portfolio of beauty brands.

WHO: Pure Brazilian is a range of professional hair-smoothing products. The three-step keratin smoothing system claims to reduce frizz by 95%, delivering ultra-smooth, healthy, and radiant hair.

Sol Silberstein ventured into the beauty industry, initially distributing existing beauty brands. In collaboration with Joe Indig, a marketer and executor, they co-founded Silber Equity in 2020 to acquire and revitalize beauty brands. Their portfolio consists of Alpha Skincare Anthony, bioClarity, and Shaveworks.

IN THEIR OWN WORDS: "We're all about bringing innovative beauty brands to stardom while staying true to their core values," said Sol Silberstein, the President of Silber Equity. "Today, we're thrilled to unleash these iconic hair care and anti-aging champions to an even wider audience, taking our innovative, clean beauty portfolio to new heights."

DETAILS: 

• Silber Equity acquired the professional haircare brand Pure Brazillian.