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Silverwood Brands Acquires Majority Stake in J-Beauty Brand Sonotas

Published December 15, 2022
Published December 15, 2022

Silverwood Brands, an enterprise company established to invest primarily in branded consumer businesses, has acquired 90% of Japanese skincare manufacturer Sonotas.

WHO: The Sonotas companies, comprising Sonotas Corporation and Sonotas Holdings Corporation, are headquartered in Japan, and they manufacture, sell, import, and export skincare products. Sonotas owns two brands, Steamcream and Cigarro. These brands are sold wholesale at directly managed stores, online stores, department stores, and various shops such as Takashimaya, Mitsukoshi, and Daimaru.

Silverwood Brands is a publicly listed business focused on identifying investment opportunities through the established network of its directors within, but not limited to, the food, organic food, wellness, lifestyle, and leisure sectors. The company intends to develop a diversified portfolio of consumer-facing brands and businesses, from established brands to smaller ventures.

WHY: This acquisition furthers Silverwood Brand's expansion into consumer businesses, focusing on health and beauty, and specialty foods. The investment represents a "significant addition" to the Silverwood brand portfolio, including Balmonds and Nailberry.

IN THEIR OWN WORDS: Paul Hodgins, Non-Executive Director of Silverwood, said: "I am delighted to announce the transactions relating to Lush and Sonotas. Both are tremendously exciting companies with a vast amount of growth potential. Silverwood is a rapidly growing business, with a team of highly experienced independent directors, and we are entrepreneurs ourselves.

“We have great respect for the strong values and track records of both these highly entrepreneurial companies. We look forward to engaging their management to provide support and to add value where we can, and in doing so also provide strong value to our own rapidly growing shareholder group."


  • Silverwood Brands has conditionally acquired 90% of the share capital of Sonotas Holdings Corporation and 100% of Sonotas Corporation from Executive Director Andrew Tone and other sellers.
  • In addition, Silverwood has entered into a put and call option arrangement with Andrew Tone, which entitles the company to acquire (or for him to require the company to acquire) from him the 10% balance of the total issued share capital of Sonotas Holdings during the 6-month period commencing 48 months from the date of completion.
  • On completion of the Sonotas acquisition, approximately £417,000 in cash and about £15.6 million in Silverwood shares will be paid to the Sonotas vendors.
  • In October 2022, Silverwood Brands acquired Nailberry for total cash consideration of $10.4 million.

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