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SLEEP CARE BRAND REMRISE CLOSES $8.2 MILLION IN SEED FUNDING

Published November 21, 2019
Published November 21, 2019
Remrise

Remise, a modern sleep care brand, raised $8.2 million in seed funding to launch a holistic sleep solution that helps people achieve better-quality sleep.

WHO: Veronica Lee, founder & CEO, created the modern sleep care brand called Remrise, reinventing the sleep aid. Their solution combines the best of the East and the West, offering rotational, personalized, plant-based formulas, combined with a dynamic suite of digital tools, including sleep tracking and meditation, to improve sleep over time. To begin their Remrise journey, customers take an online questionnaire to share their detailed sleep issues. From there, they are matched with a sleep profile, which helps Remrise recommend a sleep aid regimen. Each profile is matched with a healing blend of Eastern herbs, Western herbs, and amino acids that offer both immediate and long-term benefits. All of the formulas rotate different ingredients on a daily basis to ensure no one builds up a tolerance to any one specific ingredient.

IN THEIR OWN WORDS: “I struggled with sleep for years and tried everything on the market to help me fall asleep. I always felt terrible in the morning and groggy throughout the day,” says CEO and founder Veronica Lee. “I created Remrise to give people a natural alternative to prescription drugs and over the counter medicines. There is no one-size-fits-all fix for sleep problems, so our solution helps people develop a healthy sleep practice through personalized, natural aids and behavior change.”

“Remrise is introducing a modern, holistic alternative to prescription sleep drugs,” says Brian Singerman, Founders Fund partner and lead investor in Remrise. “Remrise’s solution has the potential to provide health benefits beyond just one night of sleep to millions of people struggling with sleep.”

DETAILS:

  • Remrise landed $8.2 million in seed funding.
  • Led by Founders Fund with participation from Felicis Ventures, Maverick Capital, Jerry Yang and AME Cloud Ventures, David Bell and Idea Farm Ventures, West Ventures, Signia Venture Partners, and Jack Abraham and co-founding investor, Atomic.
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