The Gen Z slugging-focused skincare brand launched by the founders of Starface is shutting its doors. All Futurewise products are now 60% off on the brand website, and the last day to place orders will be March 24.WHO: Julie Schott and Brian Bordainick, the brains behind Starface, launched Futurewise in late 2022. With over 500 million views on the hashtag  #Slugging on TikTok at the time of launch, the brand leaned into the trend, launching three-step slugging system Slug Boost Hydrating Mist ($22), Slug Cream Barrier Repair Moisturizer ($24), and Slug Balm Moisture Locking Occlusive ($24), and later launched a lip product.IN THEIR OWN WORDS: "After a lot of thought, we have made the hard decision to sunset Futurewise," the brand announced in a March 3 Instagram post. "We are deeply grateful for your trust and support over the years—it's been an honor to be part of your skin-care routine."DETAILS:Futurewise is closing the business.Bordainick told Vogue Business in 2022 that funding for the new launch was generated from “some internal and external” investment, but declined to give specifics.In early 2023, the brand rolled out into Target online and in stores shortly after launching DTC.In 2024, the brand launched in CVS and 2,000 Walmart doors.Plus, the personal care brand with its Plus Body Wash, a just-add-water, no-bottle cleanser launched by Schott and Bordainick in 2021, closed its doors last May.The duo launched four brands in three years; both Starface and Julie, an emergency contraceptive, are still in operation.