After raising a previous $25 million funding round led by G2 Venture Partners, Smarter Sorting, a consumer goods data and sustainability company, received a $7 million investment from Regeneration.VC.
WHO: Smarter Sorting helps companies make, market, and move consumer products better. Its customers include national discount club stores and supermarkets, as well as the brands they sell. The company's customers use its Product Intelligence Platform to gain product insights and identify how to best handle regulated consumer products across the supply chain to remain compliant, avoid fines, and reduce their environmental impact.
WHY: The investment will help Smarter Sorting accelerate its technology roadmap, scale its business operations, and better serve its growing list of 24 national supermarkets, warehouse clubs, big-box retail customers, and more than 1,600 consumer brands.
IN THEIR OWN WORDS: "Sustainability stands at an inflection point in today's economy as consumers, employees, investors and government agencies now demand more accountability from corporations," said Jacqueline Claudia, CEO of Smarter Sorting. "With this investment, our passionate team of math nerds, chemistry wizards and retail pros will accelerate how customers can meet sustainability goals while, at the same time, shattering the outdated notion that doing business the right way must cost more."
"Smarter Sorting is the only company creating intelligent datasets that connect the chemical and physical properties of products with growing local, state and federal regulations for improved sustainability," said Daniel Oros, a partner at G2 Venture Partners and Smarter Sorting board member. "Our investment in Smarter Sorting perfectly fits our mission to invest in emerging technologies that drive sustainable transformation across traditional industries."
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