Omnichannel social commerce platform SleekFlow closed an $8 million Series A funding round, led by Tiger Global Partners.
WHO: Founded in 2019, Hong Kong-headquartered start-up SleekFlow is an omnichannel social commerce platform that helps businesses build customer flow automation from messaging and live video to transactions. The platform now claims to serve more than 5,000 businesses across the globe, including Nars Cosmetics, Bossini, Lalamove Hong Kong, and PSB Academy.
WHY: The new funds will be used for advancements on the platform like fintech and data analytics functions, one-click checkouts via popular social media platforms, centralized product listings, and in-chat payment integrations to enhance seamless workflow for O2O and e-commerce brands. The capital from this round will also fund SleekFlow's strategic market penetration into SEA, specifically Singapore and Malaysia as well as expansion plans into the UK, Europe, and other emerging markets.
IN THEIR OWN WORDS: Henson Tsai, founder and CEO of SleekFlow said, "With investor trust from Tiger Global Partners, Transcend Capital, and AEF Greater Bay Area Fund, SleekFlow will enhance product developments to include detailed buyer journey tracking and analytics, which will provide invaluable actionable insights for enterprises to unlock their social commerce power as they embrace this unstoppable megatrend," said Tsai.
Chibo Tang, managing partner of Gobi Partners GBA, said, "Eight in 10 US businesses anticipate increased sales via social media within the next three years. SleekFlow's innovative solutions will help these global commerce businesses meet the evolving needs of customers who are turning to social channels to purchase more than ever before."
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