Crunchi joins a growing roster of Society Brands' investments reinforcing its emphasis in the health and personal care sector.WHO: Founded in 2016 by Kelly Kreusler and Melanie Petschke, Crunchi is a range of clean, high-performing cosmetics and skincare products built on ingredient transparency and sustainability. Products are third-party tested for purity and verified by trusted certifications, including EWG Verified, Leaping Bunny Certified cruelty-free, and 4ocean Plastic Neutral. Crunchi is currently 100% direct-to-consumer.Society Brands is an e-commerce aggregator platform focusing on the health and personal care sector. It supports businesses with more than 70% of their revenue driven by DTC, and 30% from other marketplaces, including Amazon, retail, and other e-commerce platforms. Currently boasting more than $160 million annually, the health and personal care sector represents nearly 85% of Society Brands' revenue. Society Brands' growth model centers on partnership, keeping founders involved while gaining access to a shared infrastructure designed to accelerate performance and preserve brand identity. WHY: This deal further strengthens Society Brands' position as a fast-growing force in the consumer goods space.IN THEIR OWN WORDS: "We've spent years carefully crafting a brand that reflects our personal values and commitment to health, sustainability, and performance," said Petschke. "Partnering with Society Brands allows us to scale that vision without compromising on what matters most to us and our customers.