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Sodalis Acquires Portfolio of Brands from Meiyume

December 31, 2021 BeautyMatter
December 31, 2021
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Sodalis, the leading Italian player operating in the health, beauty, and personal care market, acquired Lornamead in Germany and a portfolio of brands in the UK from Meiyume.

WHO: Sodalis is the leading Italian group in the health, beauty, and personal care market, a highly dynamic multi-brand and multichannel player with strong positions in mass market, pharmacy, and perfumery. The group has been active for more than 25 years and has a history of organic growth and acquisitions across Sodalis Pharma, Sodalis Beauty, and Sodalis FMCG. The company also has four production plants and four research & development laboratories based in Italy, France, Spain, Portugal, and Russia.

Meiyume is a one-stop shop partner of product solutions for fragrance, skincare, and color cosmetics, and digital retail solutions such as interactive POS displays with data capture and insights. Meiyume is one of three product vertical businesses (beauty, sweaters, furniture) formerly part of Li & Fung, which were divested in April 2018 and today operate as LH Pegasus, which is owned 45% by Hony Capital and 55% by the Fung Group.

WHO: Sodalis starts a new chapter in its international development journey by establishing its first subsidiary in the German personal care market (the fourth subsidiary for the group in Europe, after France, Spain, and Portugal), and by expanding its business in the UK. The acquisition allows Sodalis Group to further grow with a portfolio of recognized brands in the personal care category.

Lornamead and its portfolio of traditional and heritage US, German, and UK personal care brands business, was acquired by Meiyume in 2013. The move to divest the German Lornamead business and UK brands follows a strategic review of Meiyume's overall services and allows the beauty company to focus on providing packaging, turnkey, retail solutions, and insights to help beauty players transform.

IN THEIR OWN WORDS: "We are excited to welcome Lornamead team to Sodalis," said Fabio Granata, CEO of Sodalis Group. "For us, this is another step towards our goal to become a strong Personal Care player throughout all the most strategic European countries. We look forward to integrating the team and working together on new strategic moves to further grow in Germany and UK."

“We are pleased to have reached this agreement with Sodalis," said Gerard Raymond, President of Meiyume. "Lornamead has a strong portfolio of established brands that have good synergy with the Sodalis network. Christoph Hasselmann and the team have been a big part of Meiyume for the past eight and a half years and I am grateful for their years of dedication and contribution.”

DETAILS:

  • Sodalis acquired Lornamead in Germany and the UK brands Brisk, Rapid White, and Triple Dry brands from Meiyume.
  • Lornamead in the United States, and the UK-based brands Simple, Cidal, Wrights, Vosene, Witch, and Bristows, remain part of Meiyume.
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