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SOS Interactive Vending Machines Raises $3.4 Million in Funding

Published November 22, 2021
Published November 22, 2021

The Techstars portfolio company SOS that solves health and wellness needs through digital vending machines raised $3.4 million in funding for expansion.

WHO: Founders and co-CEOs, Susanna Twarog and Robina Verbeek met as colleagues at a Fortune 100 company and noticed the alarming absence of quality health and wellness products at the office and in most public spaces. To solve this problem, they invented the SOS machine in 2017—a curvy, elegant IoT-enabled device that delivers individually packaged products for people on the go. The machine is equipped with a video touchscreen that delivers targeted content and powers a completely cardless, contactless purchase experience. The company holds five design patents across the US, Canada, Europe, and China.

SOS is transforming wellness on the go through a network of smart vending machines that deliver just-in-time necessities.

Each machine offers modern health and wellness products from brands such as Cora, First Aid Beauty, Hero Cosmetics, Megababe, Kosas, and Ursa Major. The company's design-first hardware features a large, engaging touchscreen and serves as a visually rich advertising and marketing platform.

WHY: The new funding will fuel the company's plans to add 200+ machines across the US in 2022.

IN THEIR OWN WORDS: "Our machines transform a moment of panic into a moment of empowerment and choice," said Verbeek. "We believe that convenient access must be paired with exceptional products and an elevated retail experience. 'Quick and easy' shouldn't mean 'cheap and shoddy,' especially when it comes to women's health. Everyone deserves better."


  • SOS raised a $3.4 million funding round led by early-stage investor For Later LLC, with participation from the Khan family, owners of the Jacksonville Jaguars and Fulham F.C.; Jerod Mayo, a New England Patriots coach and former player; Ju Rhyu, founder and CEO of Hero Cosmetics; as well as leading executives and founders in real estate, retail, advertising, marketing, sports, and entertainment.
  • Since its first installation in January 2020, SOS was one of 10 companies selected to join the Techstars Boston Accelerator; it was selected as a Top 20 Emerging Brand in Retail by the International Council of Shopping Centers (ICSC); and it joined the Female Founder Collective (FFC), a nonprofit that supports future-focused women in business.

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