Starco Brands has entered into a definitive agreement to acquire Skylar, maker of hypoallergenic fragrances that are safe for sensitive skin.
WHO: Skylar was founded in April 2017 by Taiwanese American Cat Chen after her infant daughter experienced allergic reactions to her everyday fragrance. California-inspired Skylar was launched with the intention of creating a whole new world of clean fragrances with dreamy nature-inspired scents that are hypoallergenic, safe for sensitive skin, vegan, and cruelty-free.
Starco Brands describes itself as a modern-day invention factory identifying whitespaces across consumer product categories. It draws upon a portfolio of innovative formulas and commercial manufacturing facilities spanning eight product categories with limitless innovation potential.
WHY: Skylar represents another milestone for Starco Brands as it continues on its path to invent and acquire behavior-changing technologies and brands.
IN THEIR OWN WORDS: "We are so happy to welcome Skylar to the Starco Brands family. Cat Chen and her team have done an incredible job pioneering and building a ground-breaking, clean, beautiful, premium, incredibly well-scented, and recyclable fragrance brand that most thought impossible just a few short years ago. With a strong retail, DTC and subscription business, we look forward to working with Cat and her team to take Skylar to the next level and build the next industry power brand," said Ross Sklar, Starco Brands' founder and CEO.
"At Starco Brands, we invent and commercialize products that change behavior and spark excitement. We look forward to building upon the clean fragrance platform to introduce new, breakthrough products. With strong partners like Sephora and Nordstrom by our side, we know Skylar is well positioned to be the future of fragrance," added Sklar.
"I've always been attracted to the beauty of fragrance. When I found that my newborn daughter was allergic to traditional fragrance, I set out to create a line that was as safe as much as it was aspirational. I'm incredibly proud of the clean fragrance brand we've built, as we set out to completely disrupt the $50B perfume market. I look forward to leveraging the Starco Brands infrastructure to continue that disruption and take the brand to new heights," said Skylar founder Cat Chen.
DETAILS:
