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Stella & Dot Sells Clean Skincare Brand Ever to Forum Brands

Published July 1, 2024
Published July 1, 2024
Ever

Forum Brands, a holding company of consumer brands built to serve families, has acquired the skincare brand Ever from Stella & Dot.WHO: Direct-selling accessories company Stella & Dot launched clean skincare brand Ever in 2015, extending its direct-selling model into the beauty category. The Ever formulations are powered by their patented LSR10 ingredient.Launched in 2003, Stella & Dot Brands is a leader in direct-to-consumer fashion and beauty, offering a curated selection of stylish accessories and skincare solutions through its family of brands.Founded in 2020, Forum Brands is a holding company of consumer brands built to serve families. Forum accelerates high-potential digital brands with a story to tell, turning them into enduring, omnichannel category leaders. Their health and wellness portfolio includes pregnancy-focused skincare brand Trilastin, skincare brand QRxLabs (2023), scar care brand Nuvadermis, and clean period care brand Lola (2024).IN THEIR OWN WORDS: "We are thrilled that Ever found the perfect home to drive our next phase of growth," said Jessica Herrin, CEO and founder of Stella & Dot Brands. "I'm so impressed with Forum's depth in the Wellness space and the immense capabilities of their platform. This is the right team to create even greater value for our community of Ambassadors and to inspire our customers to look and feel their best."The brand will be operated within Forum's portfolio under the leadership of Ever's VP of Operations, Jess Norman. Jess brings a long-standing commitment to Ever's mission, community, and values.

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