The beauty-focused live streaming and shopping app Supergreat has raised $20 million in a funding round led by Greenoaks with the participation of Shopify and existing investors.
WHO: Co-founders Tyler Faux and Dan Blackman, experienced community builders, launched Supergreat in 2018 after working together on mental health app Huddle, where they discovered a thriving group of highly engaged beauty fans sharing tips and product recommendations with each other. Supergreat is a community-based app where beauty enthusiasts can review, shop, and share tips on their favorite products. Through daily product drops with partners, beauty brands can more authentically interact with their audience by engaging with them directly on feedback and sharing new launches.
IN THEIR OWN WORDS: Tyler Faux, co-founder and CEO of Supergreat, shared in a LinkedIn post, "Delighted to share that we raised $20 million led by Greenoaks and Shopify with participation from existing investors Benchmark, TQ Ventures, Thrive Capital, Shrug, and Third Kind to accelerate Supergreat's plans for 2022 & beyond. We are growing our incredible team to build our vision for social commerce, where creators and brands are empowered to develop their community alongside their business.”
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