The subscription vitamin and supplement company Care/of no longer has the funding to operate and is shutting down, will no longer accept new orders, and is canceling all subscriptions.WHO: Care/of was founded by Craig Elbert and Akash Shah in New York City in 2016 as a wellness brand that takes the guesswork out of feeling better. The company made high-quality vitamins, supplements, and powders from well-researched ingredients, and did the legwork to help people make smart choices. Care/of’s personalized questionnaire tapped knowledge from scientists, nutritionists, and millions of quiz takers to create nuanced recommendations for people based on their lifestyles and health goals. By delivering vitamins and supplements in convenient daily packs, Care/of made it easy for customers to establish consistent routines and live healthier. WHY: The company no longer has the funding to operate and is actively exploring options.IN THEIR OWN WORDS: A message posted on the brand's website said, "We unfortunately no longer have funding to operate in the way we have been. This means that all subscriptions will be canceled effective June 17th, and we will no longer be accepting new orders. Orders placed before June 17th should be packed and shipped to you."It continued, "We are actively exploring options for the brand but do not have anything definitive to communicate at this time. We hope to be in a place to share more soon."DETAILS:Care/of is shutting down.Care/of is also laying off all 143 employees at its Brooklyn, New York, headquarters.The brand expanded into wholesale distribution, launching a new line of vitamins at Target in 2021 and expanding to Amazon and Sam's Club.