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Suzy Acquires Beauty Research Platform Poshly.com

December 24, 2021 BeautyMatter
December 24, 2021
Poshly.com

Suzy, a leading market research platform, acquired beauty-focused research platform Poshly.com.

WHO: Founded in 2011, Poshly has scaled to be a premiere research provider for the cosmetics and personal care industry, including marquee clients such as L'Oréal, Shiseido, and more.

Founded in 2018, Suzy is a real-time market research platform that aims to advance human understanding between consumers and enterprises everywhere, at the speed of culture. Suzy's audience-powered tools enable research from start to finish, helping enterprises make more intelligent decisions with ease. Many of the biggest brands in the world use Suzy to deliver breakthrough products and experiences backed by data-driven decisions.

WHY: By acquiring Poshly, Suzy continues to broaden its offerings to support the world's leading enterprise companies like Mondelez, Google, Estée Lauder, Citi, and PepsiCo that rely on innovative Suzy technology to conduct market research for real-time consumer insights. Bringing Poshly's audience and agile research platform into the fold also grows Suzy's audience of beauty and personal care consumers to provide its customers with an increasingly comprehensive audience panel.

IN THEIR OWN WORDS: "Suzy is committed to giving our customers access to the most cutting-edge research capabilities available," said Avi Savar, President of Suzy. "Integrating Poshly into our platform allows us to continue raising the bar with our best-in-class product, delivering real-time consumer intelligence that is more crucial than ever to brands' decision-making."

“With our combined capabilities, audience and technology, Suzy and Poshly empower more brands with faster, higher-quality consumer insights data from expanded audiences to drive business decisions forward in real-time," said Doreen Bloch, CEO and founder of Poshly. "Suzy Home represents the first powerful offering that has resulted from our teams joining forces as we partner with Matt, Avi and the Suzy team to launch innovative solutions for Suzy's clients and to continue rapidly expanding Suzy's audience.”

DETAILS:

  • Doreen Bloch, CEO of Poshly, joins Suzy as Vice President of Audience Management to oversee the operational rollout of Suzy Home, and drive growth in Suzy Live, Suzy's in-depth interview solution that supports consumer electronics, beauty, CPG, F&B, and retail clients with their physical product research needs and drives more confident product launches.
  • Suzy recently closed its Series D funding and has raised $100 million in venture capital funding from investors that include Bertelsmann Digital Media Investments, Foundry Group, H.I.G. Capital, North Atlantic Capital, Tribeca Venture Partners, Triangle Peak Partners, and Kevin Durant's 35 Ventures.
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