Swiftarc Ventures launches a $10 million fund to support female founders in the beauty and wellness sector.
WHO: Swiftarc Ventures was founded in 2019 by Sid Jawahar, and launches its next investment phase with the launch of Swiftarc Beauty, a $10 million beauty fund focused on backing disruptive innovation in female-led beauty and wellness brands. The fund will target clean and sustainable beauty, science-backed beauty products, technology-enabled and community-driven beauty, and gender-neutral and inclusive brands. Fabian Urquijo has been tapped to run the firm’s beauty efforts with his P&G and Revlon background.
The fund will also combine financing with mentorship, peer-to-peer networking opportunities, and targeted training facilitated by an all-female Beauty Council that includes industry, investment, and beauty start-up executives providing unique and relevant perspectives to the women-led start-ups. The council committed to helping 100 to 200 female founders in their journey, from key introductions to foundational expertise.
IN THEIR OWN WORDS: "While at Revlon, we saw that independent brands that were digitally native could address unmet needs with personalization that the legacy brands can't address," Urquijo said. "Most of their growth is driven by that, and they end up being acquired by the big brands and continue to lead that growth."
Swiftarc Engagement Director Leslie Wolfson is building the Beauty Council, and said she "wanted to curate a group of strong women with diverse backgrounds, career experiences and willingness to mentor and share their experiences and knowledge with founders."
- Swiftarc started in 2019, and Swiftarc Beauty is its fourth fund.
- Swiftarc Beauty anticipates funding five to seven companies, but could increase that to 10. The firm already invested in Alleyoop.
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