Symrise intends to reinforce its fine fragrance presence in southern France with the acquisition of R. Romani - Société Française d'Aromatiques (SFA Romani) and Neroli Invest DL (Groupe Neroli).
WHO: Founded in 1963 in Grasse by perfumer Rodrigue Romani, SFA Romani is internationally recognized for its choice of fine natural raw materials, its craftmanship in fragrance creation, and the quality of its compositions. SFA Romani is running a combined development and production site in Saint-Cézaire, Pays de Grasse. Symrise would acquire SFA Romani from its current owners, the Romani-Caruso family, Keensight Capital, and Sofipaca.
Neroli Invest DL (Groupe Neroli) was formed by the merger of perfume houses Créations & Parfums and Floressence, both founded in the mid-1980s in Saint-Cézaire-sur-Siagne. Floressence was acquired in 2017 and merged with Créations & Parfums in 2021. To build a strong position in natural fragrance ingredients, Groupe Neroli established long-term partnerships with local farmers for the sustainable cultivation of flowers in the Grasse area.
Symrise is a global supplier of inspiring fragrances, flavors, natural nutrition, and cosmetic ingredients solutions. With a market share of 10% (2018), Symrise is one of the world's top suppliers in the flavor and fragrance market. The company has three segments: Flavor, Nutrition, and Scent & Care.
WHY: Symrise intends to reinforce its fine fragrance presence in southern France, strengthen its competitiveness in the creation of fragrance compositions, and broaden its presence in key countries in Europe, Africa, and the Middle East.
IN THEIR OWN WORDS: "These two acquisitions represent another step forward in strengthening Symrise's fine fragrance business and are fully in line with our strategic objective to accelerate our growth in this business area," said Ricardo Omori, Global SVP Fine Fragrance of Symrise AG. "With the transactions, we increase our access to high-quality natural ingredients, expand our customer base and strengthen our competitiveness through greater agility as well as a significantly enlarged fine fragrance team in the historical birthplace of perfumery in Europe, Pays de Grasse."
"We are very proud of all that SFA Romani has achieved in 60 years as an independent company. We embody unparalleled know-how and quality in high-end fragrance compounds from Grasse. We are confident that the company and our brand will continue to flourish as part of the Symrise family," said Viviane and Charles Romani-Caruso, SFA Romani founders. "Joining Symrise is a unique opportunity for SFA Romani to take our business to new heights. We complement each other very well and both companies will benefit from each other to achieve our common goal of creating the fine fragrances of tomorrow."
"We are very pleased about the offer to join such an important Group as Symrise. Customers and employees of Neroli will be in very good hands which will be most important for me," said Christian Dussoullier, CEO of Groupe Neroli.
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